Re think the Shark

I came across this article and I really enjoyed it, hope you guys do was well!

By perpetuating the 'Jaws' myth these films do nothing to promote shark conservation and the cruel fact that man is killing 100 million of them each year, pushing sharks toward their final cut – extinction.
In one giant step towards promoting natural history films that tell the whole story and engage viewers with the big 'C' (concervation), the Save Our Seas Foundation (SOSF) took home the most prestigious award in natural history filmmaking – the Panda Award – for its campaign film 'Rethink the Shark'.
A great campaign film considers the audience, provides a key message in a compelling way, and hopefully challenges preconceptions. According to the judges SOSF's 'Rethink the Shark' did this with "a sharp eye for detail, extreme wit and good humour."
SOSF, in partnership with Saatchi and Saatchi's Cape Town division of the global advertising agency, created a film that ends the stereotypical view of 'Jaws'- with an ironic twist.
Drawing from its scientists around the world SOSF's HD films are based on cutting edge research and designed to educate, delight and inspire the audience to take action and conserve our marine environment.
"Last year 791 people were killed by faulty toasters. Only 4 by sharks. Rethink the Shark".
The film, part of an awareness campaign driven by the SOSF, urges people to 'Rethink the Shark'. It challenges the media-driven public perception of sharks as man-eaters to looking at these key ocean predators in their real light.
SOSF is a non-profit research and education organization that is dedicated to raising awareness about the state of our oceans and highlighting the negative consequences of removing sharks and rays from the marine ecosystem.
So, next time you crisp your bread spare a thought for the sharks out there that are rapidly becoming toast due to over-fishing and finning.
For more information or to download 'Rethink the Shark' visit: www.saveourseas.com